The recommended retail price of the CLEW 20 is 359EUR. Prices: Where is your brand going? Higher? Lower? It is offered in black and white and size M and L. The new model maintains the formal style of the CLEW 20 binding, which is characterized by straight lines with slightly rounded corners. Please tell us about the dominant visual themes in next year’s binding line, including any interesting artist collabs you have lined up. Due to this change, the strap is more flexible, has an optimized grip and brings a better entry experience. Our new toe cap now consists of a wear-resistant TPU, which allows a longer durability. The ankle strap is now adjustable without any tools, this means more convenience for the customers.Īre you using any new materials in your bindings for 21/22? If so, what, and why? With our new disc (4×4, channel) you can adjust the binding even more exactly than before. For a more advanced step-in experience the form/design of the toe cap is enhanced as well. The change of material allows a longer durability. The toe cap will be made of TPU material instead of leather. If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.Īs mentioned before our step-in binding, the CLEW20, will be improved for season 21/22. This makes our products still very sellable, even in the next season. Once you tried this function, you never want to go back.
The CLEW binding has our unique step-in function which no other brand can provide. If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers? Even in these hard times, we will make our binding even better and give the customers the perfect snowboard experience! We will stick to our plan to improve our step-in binding continuously. How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?ĬLEW stands for innovation and progress. In these times, especially for a new product it is hard to get them to the stores. However due to COVID they have ordered conservatively. Many retailers are excited about our step-in binding. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions. Please provide an overview of how 2021/22 is shaping up for your brand. Interviewee: Matthias Albrecht, Co-Founder Retail Buyers Guide: Snowboard Bindings FW20/21
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